Animal Biome.
We helped rebrand Animal Biome, a science-backed pet wellness company focused on improving gut health and microbiome care for pets through targeted products.
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Challenge
(01)
The brand needed to feel more credible, modern, and scalable across a growing product ecosystem.
As part of a larger repositioning effort, Animal Biome required a refreshed identity and packaging system that could communicate scientific authority while remaining approachable to pet owners.
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Solution
(02)
We created a science-forward identity built for clarity and expansion.
We redesigned the logo into a simplified AB monogram inspired by gut health pathways, then developed a scalable packaging system and digital experience that balanced vibrant visuals with scientific credibility across 20+ SKUs.
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Conclusion
(03)
A refreshed brand designed to grow alongside the product line.
The final identity positioned Animal Biome as a trusted leader in microbiome health, supported by a cohesive system spanning packaging, digital, email, and advertising touchpoints.
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