Dreamgirls.
Dreamgirls Hair is a beauty brand centered around hair as ritual, identity, and self-expression, celebrating the intimacy and confidence found in everyday hair care.
Scope
Client
Duration
Year
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Challenge
(01)
The brand needed are fresh that felt elevated, and emotionally connected to its audience.
Dreamgirls required a packaging and brand system that was sophisticated and elegant while reflecting the emotional relationship people have with their hair and beauty routine
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Solution
(02)
We created a bold, feminine identity rooted in confidence and culture.
We updated their logo using expressive typography, rich colour moments, to create an identity that felt aspirational, joyful, and approachable. The packaging took on a rich and modern aesthetic, upgrading their previous moulds for more structured vessels with premium finishes.
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Conclusion
(03)
A beauty brand designed to celebrate self-expression and care.
The final identity positioned Dreamgirls Hair as a confident, culturally rooted brand that transforms everyday hair rituals into moments of beauty and empowerment.
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