Banyan.
Banyan is a fintech infrastructure company using item-level receipt data to power stronger connections between financial institutions, merchants, retailers, and consumers.
Scope
Client
Duration
Year
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Challenge
(01)
The brand needed to evolve into a more trusted and established industry leader.
Banyan’s existing identity lacked the warmth, clarity, and cohesion needed to position the company as a reliable infrastructure partner within the fintech space.
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Solution
(02)
We refined the brand around trust, connection, and system thinking.
We refreshed the visual identity while retaining and refining the existing logo mark, using the banyan leaf as the foundation for a broader design system across typography, colour, iconography, and infographics.
They wanted to retain their brand mark, with a few minor adjustments we refined the logos features and used the leave icon as the foundation for the expression of the brand.
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Conclusion
(03)
A cohesive identity built for scale and consistency.
The final result was a detailed and flexible brand toolkit that positioned Banyan as a modern, collaborative, and trustworthy leader.
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