Scarlet by RedDrop.
Scarlet creates empowering and educational period care products designed to support girls throughout every stage of their puberty and menstrual journey.
Scope
Client
Duration
Year
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Challenge
(01)
The brand needed a unified system that could support both mothers and young girls with confidence and clarity.
Scarlet was looking to evolve beyond packaging into a long-term master brand system that could connect with tweens, teens, and parents while establishing leadership in the feminine hygiene space.
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Solution
(02)
We built a flexible identity system rooted in guidance, confidence, and accessibility.
We created a modern unicase wordmark, a flexible color palette, and a playful packaging system featuring illustrated product characters that helped guide girls through their transition while simplifying product navigation for parents.
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Conclusion
(03)
A period care brand designed to grow with its audience.
The final identity unified Scarlet’s product lineup into a vibrant, approachable, and scalable brand system that balanced education, empowerment, and emotional connection.
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